Facebook calls on members to flag organ donor status

Facebook CEO Mark Zuckerberg listens to a question from the audience in San FranciscoCHICAGO (Reuters) – Tired of the long wait for a new kidney, Michael Shelling, a 50-year-old video game marketing consultant based in San Diego, decided to take a more active role in the search. About three months ago, he decided to tap into his social network by setting up a Facebook page to get the word out to his friends, and their friends, that he needs a new kidney and, by the way, his blood type is O. The search may have paid off. A potential donor is going through testing to see if they are a match. It is the kind of scenario Facebook hopes to foster. …

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