Generic color switch tied to not taking pills

NEW YORK (Reuters Health) – People seem less likely to take their medications if the pill color changes between prescriptions, which can happen when switching from a brand-name to generic drug, says a new study. “I have a lot of experience when patients of mine come and say, ‘I was taking a green pill and now it’s pink. What’s going on?'” said Dr. Aaron Kesselheim, the study’s lead author from Brigham and Women’s Hospital and Harvard Medical School in Boston. …