U.S. anti-smoking ads tied to 1.6 million quit attempts

By Andrew M. Seaman NEW YORK (Reuters Health) – A 2012 national TV ad campaign that featured real people living with diseases and injuries caused by smoking was tied to 1.6 million smokers making quit attempts and over 100,000 kicking the habit, according to new research from U.S. health officials. The campaign, known as “Tips From Former Smokers,” ran between March and June across the nation and reached about four of every five smokers. In addition to TV ads, the campaign featured radio, billboard and digital ads, including Spanish versions. …