Ad campaign shows smoking’s scary side

A U.S. soldier from Comanche Troop, 3rd Squadron 4th Cavalry smokes a cigarette while waiting for a helicopter at Forward Operating Base Connolly in Nangarhar provinceCHICAGO (Reuters) – Health officials launched a $54 million advertising campaign on Thursday depicting the health risks of smoking in gruesome detail, offering the latest salvo in the government’s campaign to deglamorize cigarette smoking. The 12-week advertising blitz, called “Tips From Former Smokers,” is an effort to counteract the estimated $10.5 billion a year spent by tobacco companies to market and promote cigarettes in the United States. “This is really a David versus Goliath fight. The tobacco industry has spent more than $100 billion on marketing and promotion. …

Pfizer scraps insulin deal with India’s Biocon

MUMBAI (Reuters) – Pfizer Inc, the world’s largest drugmaker, has scrapped a deal to sell insulin products made by Biocon Ltd, leaving India’s biggest biotech company without a partner to sell the drugs in key global markets such as the United States. The two companies cited “individual priorities” as the reason for the split in a joint statement released on Tuesday, which immediately ends a relationship that stood to earn Biocon hundreds of millions of dollars in royalties. …

Pfizer says Europe undermining drug innovation

People walk past the Pfizer World headquaters in New YorkLONDON (Reuters) – Europe is undermining drug innovation by cutting prices, raising barriers to new medicines and freeloading” off others in Asia and the United States who are more willing to pay, the boss of Pfizer, the world’s largest drugmaker, said. European governments are sacrificing the long-term future of science in their countries for the sake of short-term budget cuts, chief executive Ian Read told Reuters on Monday. …

Saudi crown prince in U.S. for medical tests

JEDDAH, Saudi Arabia (Reuters) – Saudi Crown Prince Nayef has arrived in the United States for medical tests, Saudi state television said on Friday. Prince Nayef, who has been the kingdom’s interior minister for decades, arrived in Cleveland for “scheduled medical tests”, it said, without giving further details. At about 78, Prince Nayef is part of an ageing leadership in the world’s top oil exporter, whose stability is key to the world economy. King Abdullah appointed Prince Nayef as the new crown prince of the major U.S. …

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