Sony SmartBand tracker launching in March with Lifelog app

Sony is going from SmartWatch to SmartBand next month with the release of the Sony SmartBand SWR10. Product confirmation occurred at Mobile World Conference in Barcelona following the device's introduction at the International Consumer Electronics Show in January. "At CES 2014, I introduced SmartWear Experience as representing emotion as well as motion — moving, and being moved," said Kunimasa Suzuki, President and CEO, Sony Mobile Communications. The first device powered by Sony's new Core fitness tracking technology, the product will launch in 60 countries and features the Lifelog Android app.