Marketing efforts to uninsured youth ramp up

Your Health Matters

In this Saturday, Nov. 9, 2013 photo, Thomas Vazquez, center left, 18, high-fives an Uncle Sam mascot while tailgating before the start of an NCAA college football game between Miami and Virginia Tech, in Miami Gardens, Fla. It may be the hottest tailgate party at the University of Miami's homecoming game, but the 100-yard stretch of free pizza and party tents set up by Generation Opportunity, a national conservative organization, is also a carefully crafted strategy aimed at getting students to opt out of President Barack Obama's controversial new health law. (AP Photo/Wilfredo Lee)MIAMI (AP) — The so-called "young invincibles" are so important to the success of the Affordable Care Act that supporters and detractors are spending millions to reach them with racy ads, social media campaigns and celebrity endorsements. The president is even (gasp) asking their mothers to help convince them to sign up for insurance.

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