Health insurers launch TV war over Medicare Advantage cuts

WASHINGTON (Reuters) – The health insurance industry is escalating its lobbying battle against a proposed Medicare Advantage pay cut to insurers by launching a television and online advertising campaign to garner public support among the program’s 14 million beneficiaries. America’s Health Insurance Plans (AHIP), a leading Washington-based trade group, said a 30-second commercial titled “Too Much” would be shown in a dozen states and the Washington, D.C., area in hopes of dissuading the Obama administration from imposing a 2.3 percent cut in government payments next year. …