Dental pioneer Nobel Biocare seeks way back to sales success

By Caroline Copley ZURICH (Reuters) – When Swede Goesta Larsson died in 2006, the titanium screw-in teeth put in his mouth more than 40 years earlier were still in good working order. Now, Nobel Biocare Holding AG – the firm that grew from that first implant system – is trying to regain its initial success after seeing its profits and image hit in recent years. Nobel is battling bad luck and bad decisions. Many European consumers stopped spending on cosmetic dentistry during the financial crisis and rivals pushed ahead with cheaper options. …