Analysis : The meds stop working so WebMD needs a makeover

(Reuters) – Parents worried about their toddlers have long turned to the WebMD website to check symptoms, but the popular site now needs a doctor itself as WebMD Health Corp suffers from a fall in advertising by budget-slashing pharmaceutical companies. The ad crunch comes as WebMD struggles to overcome issues with the way consumers use its sites — jumping straight to the information on diabetes, for example, and then not hanging around once they get the information they want. …