Ad campaign shows smoking’s scary side

Your Health Matters

A U.S. soldier from Comanche Troop, 3rd Squadron 4th Cavalry smokes a cigarette while waiting for a helicopter at Forward Operating Base Connolly in Nangarhar provinceCHICAGO (Reuters) – Health officials launched a $54 million advertising campaign on Thursday depicting the health risks of smoking in gruesome detail, offering the latest salvo in the government’s campaign to deglamorize cigarette smoking. The 12-week advertising blitz, called “Tips From Former Smokers,” is an effort to counteract the estimated $10.5 billion a year spent by tobacco companies to market and promote cigarettes in the United States. “This is really a David versus Goliath fight. The tobacco industry has spent more than $100 billion on marketing and promotion. …

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