Exclusive: FDA prices ‘lost pleasure’ of junk food into calorie count rule
By Sharon Begley NEW YORK (Reuters) – U.S. health regulators estimate that consumers will suffer up to $5.27 billion in "lost pleasure" over 20 years when calorie counts on restaurant menus discourage people from ordering french fries, brownies and other high-calorie favorites. The lost-pleasure analysis, which is criticized by some leading economists and public health groups, was tucked into new regulations published last month by the U.S. …
